Hi! I’m Iris Liu.
I’m a marketer and designer, passionate about crafting compelling product stories to the end users through efficient cross-functional team work.
Previously at Logitech, OURA, etc.
M.S. Journalism - Media Innovation and Content Strategy @ Northwestern University
M.A. Literature @ Fudan University, one of the top 3 universities in China
Projects I Feel the Most Proud of…
Strategy, Creativity and Branding Projects
Writing and Academic Research
As an omnivorous life-long learner, I’ve delved into journalism, literature, sociology, art history, and linguistics. Through academic experience, I laid a strong foundation in research, writing, and content management and mostly, trained my brain to adapt to a new field rapidly.
"The best designs are those that disappear into the background, allowing people to accomplish their tasks without being aware of the design itself."
—Donald A. Norman, The Design of Everyday Things