NINETY GO
NINETY GO
Understanding who is your target audience is essential to brand positioning.
In Ninety GO’s bag relaunch campaign, we redefine the concept of “travel” as “head in the cloud” in the post-pandemic era. The visuals for the product lookbook captured women in motion and accentuated the sleek commuter bag.
With the campaign, we drove over 2M CNY (250 thousand USD) in revenue for Ninety Go.
Time May - September 2021
Role Content Strategist, Art Director
Supervisor Yuanyuan Jin, Founder of YYO Communications
Art Direction Highlights
Selected Deliverables
Click ⬅️ ➡️ below to see the lookbook visuals
