I’m Iris, an internationally-educated marketer and designer.
Previously at Logitech, I worked on the global launch of Logitech Extend, a strategic BYOD accessory, and the the eTail launch of MeetUp 2 on Amazon, which is the 1st rich Amazon listing for Logitech conference cameras. I also elevate both customer-facing and internal sales/marketing assets to another aesthetic level with my strong design skills.
Prior to Logitech, I redesigned the site architecture of The Pulse Blog of OURA Ring, and led the product iteration of a healthcare startup under the portfolio of Redesign Health.
I pride myself on global vision and meticulous strategy execution, which allows me to deliver accurate product messaging around the world. My versatile skillset includes market research, product positioning, GTM strategy, graphic design, video editing, and localization.
My Work Philosophy
Empathize with users. Learn about the products.
I seek to deeply understand the users with whom I’m communicating and the products on which I build stories.
Understand a problem before solving it.
Only when a problem is fully understood can it be fully solved. I aspire to locate the underlying causes.
Build alignment through collaboration.
With patience and open-mindedness, I love to work with cross-functional teams to achieve company visions.
