Shanghai Fashion Week
Shanghai Fashion Week
How to open an Asian market for a thriving Western brand?
Collaborating with a popular local designer’s brand with a similar vision was tested to be a wise strategy in this project.
At Shanghai Fashion Week 2021, we designed and executed a brand collaboration between Intimissimi and YIRANTIAN. With this campaign, we successfully increased the brand exposure of Intimissimi among Chinese young women community.
Time August - October 2021
Role Content Designer, Art Director
Supervisor Yuanyuan Jin, Founder of YYO Communications
